The Hip Hop pioneer plans to carry collectively the style’s most iconic performers for the milestone occasion. On Friday (April 14), Uncle L jumped on Instagram Stay to share the thrilling information with followers.
“I wished to let you know personally [that on] Saturday, August fifth, Rock The Bells Pageant is again,” he mentioned within the video, earlier than joking: “Effectively, you may’t name it a comeback,” in reference to the opening bars on his 1990 smash hit “Mama Mentioned Knock You Out.”
Whereas the lineup has not but been launched, he suggested followers to get them early for the reason that lineup is predicted to be stuffed with heavy hitters.
A separate publish made the identical day by LL COOL J revealed the pageant’s location, Forest Hills Stadium in Queens, New York, and alerted followers that tickets had been now accessible. Ticketing info could be discovered right here.
“It’s actually an honor to carry the Rock The Bells Pageant to Forest Hills, Queens for a second 12 months. Line up announcement coming quickly. We’re celebrating 50 years child! Belief your man. It’s best to get your tickets now. Hyperlink in bio. #RockTheBellsFestival #RockTheBells #RTB50,” he wrote within the caption.
LL COOL J based Rock The Bells in 2018 with a give attention to uplifting the tradition and components of Hip Hop. The model makes use of content material, commerce, merchandise and varied experiences, such because the upcoming inaugural pageant, to remind followers the place the style got here from.
The title comes from LL COOL J’s 1985 hit “Rock The Bells” and the rap icon needed to take possession again after one other firm had used the title for their very own pageant within the mid-2000s.
Final July, the rapper defined that he based the group as a result of he mentioned that Hip Hop just isn’t “disposable” and that “artwork/artists don’t have an expiration date.”
“This pageant is my manner of exhibiting like to the neighborhood of Hip Hop and celebrating the unbelievable journey this tradition has taken, going from DJ Kool Herc’s Sedgwick Avenue rec room, to the worldwide phenomenon all of us cherish at this time,” LL COOL J mentioned in regards to the pageant in an announcement final 12 months.
“Attending to carry among the most iconic and influential Hip-Hop artists to the identical stage, in my hometown and town that began all of it, is an honor and I can’t wait for everybody to see what we have now in retailer for them.”
On the finish of his announcement video about this 12 months’s pageant, LL additionally teased that he can have some information about his much-anticipated new album. “There can be some album bulletins coming quickly too as properly,” he mentioned, protecting it transient.
It comes after he had presumably pumped the brakes on his upcoming 14th album resulting from points with the recording course of. However he later revealed he was simply trolling followers.
In a sequence of now deleted tweets, he revealed that he was nonetheless “making an attempt to determine this album out” and adopted that up with a publish that learn, “simply not feeling like this album is worthy of being launched [facepalm emoji] I attempted.”
Nevertheless, LL COOL J returned hours later to make clear that the venture remains to be transferring ahead and tagged Q-Tip, who’s serving as government producer. Mr. Smith additionally trolled followers with a boisterous motive behind the delay with the album.
“Okay so everybody’s been asking me in regards to the new document and my resolution and I used to be contemplating not placing the album out as a result of IT’S TOO FUCKING GOOD,” LL mentioned within the clip. “Q-Tip you a genius child this my favourite album I ever made. I can’t await y’all to listen to this. Tracklist coming quickly.”