The Mystical but Sincere Rap Track that’s Jidenna’s Black Magic Hour – The Hip Hop African

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Okay so that is my final blogpost. I do know, I do know it’s so very unhappy however to finish it off with a bang, I assumed we might highlight the graceful Jidenna Theodore Mobisson, in any other case often known as Jidenna! He’s signed with the long-lasting Janelle Monae at her document label Wondaland Information. Spending a few of his early childhood dwelling in Nigeria, after which relocating to the U.S, Jidenna has one of the best of each worlds in his music highlighting each Nigerian and African American tradition. The primary time I’d ever heard his music was the music “Bambi” and there was only a richness in his voice that was excellent for storytelling. I beloved that he by no means strayed from his Nigerian roots and was all the time bridging the hole between American and Nigerian by means of his music. I really didn’t know he rapped till doing this submit so I used to be fairly excited to get to listen to extra from him. 

For this final submit, I’ve determined to speak about his music “Black Magic Hour”, which is an homage to Jidenna’s Nigerian roots.

Black Magic Hour is a mystical rap music. From the beat to the bass, Jidenna’s producer mixes trendy rap beats with music paying homage to a Harry Potter film or Twitches. It actually offers fantasy. Proper from the bat, Jidenna begins the music speaking about his ancestry rapping, “I’m from an extended line of Chiefs I used to be made of their picture/ Grandfather married seven wives within the village/ By no means offered a slave and the British couldn’t kill him/They usually name it Black Magic once they baffled by the physics”. There’s a lot to unpack simply from the start alone. Jidenna factors out the genius of his Nigerian ancestors and the ability that they had. He’s detailing how his ancestors had been good folks and the way the British couldn’t cease them in order that they put this darkish label on them and what they believed in, with a purpose to create a way of inferiority and evil when folks consider them. 

It’s additionally attention-grabbing to notice the best way he provides African American Popular culture into the music as effectively. He mentions believing in Magic Johnson and a Morgan Freeman efficiency. He additionally mentions Black Panther within the music, which is a film that introduced Africans of every type within the diaspora collectively. 

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He desires the listener to grasp that Colonizers and Enslavers created a story in the future and everybody simply ran with it. Black Magic and voodoo had been labels created for lots of African traditions which were misrepresented and labeled as evil. As Nigerians, all of us perceive and imagine that a few of these issues are darkish and one should be cautious coping with sure folks and concepts however labeling every little thing as such is so incorrect. Jidenna brings this level throughout so powerfully with the music video as effectively. The video actually offers a darkish wakanda with loads of crimson and hearth in it. There are loads of conventional Nigerian masks as effectively. The music video performs to the title of the music “Black Magic Hour”. It combines imagery of voodoo and sorcery with figurative pictures of Black magic exhibiting footage of Nigerian chiefs and kingdoms. It performs on what we as Nigerians know to be actual and true about who we’re versus what folks have been informed. 


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