Sasha M is a dance-pop sensation from Singapore, who’s garnered fairly the thrill round her music, particularly her newest single, “How To Spot A Narcissist,” seamlessly mixing the introspective fringe of digital music with the infectious rhythms of pop. This observe epitomizes the essence of latest electro-pop, marked by its vocal depth and a charming sonic palette that instructions consideration.
Sasha M’s musical journey unfolds as a story of self-discovery and inventive authenticity. Collaborating with trade luminaries corresponding to Eddie Wohl and Seth Munson, she has refined her artwork, creating music with a worldwide resonance. Her collaboration with Hasso on the only “Loaded” secured a high place on Spotify Germany’s Viral 50 chart, underscoring her wide-ranging worldwide attraction.
We had the chance to talk along with her in regards to the single and her profession up to now. Test it out beneath!
How has your journey from the vocal trio SASS to a solo artist influenced the evolution of your music model, significantly in your newest single “How To Spot A Narcissist”?
Our lady group was all about empowerment – sturdy feminine characters who don’t take nonsense from anyone. A lot of my present work retains these values. Having lived in a number of poisonous environments, I firmly consider that you simply shouldn’t be mistreated in any facet of your life – be it by your boss, your financial institution, or your boyfriend.
Are you able to share your expertise working with trade consultants like Eddie Wohl and Seth Munson, and the way these collaborations have formed your music?
It’s been an honor to get to work with, and be taught from, trade consultants. As somebody from Singapore with no prior connections to the music trade within the US, I’m very lucky for each alternative. Working with them confirmed me what skilled high quality work appears like and seems like. It gave me the requirements I now uphold in my work shifting ahead.
“Loaded,” in collaboration with Hasso, achieved important success on Spotify Germany’s Viral 50 chart. To what do you attribute the worldwide attraction of your music?
I write about common themes – “Loaded” particularly describes a second in a poisonous relationship the place the persona has been gaslighted and is taking the blame for the sorry state of their relationship. Gaslighting is a type of psychological manipulation the place the abuser makes an attempt to sow self-doubt and confusion of their sufferer’s thoughts. It occurs when the abuser doesn’t take accountability for his or her actions, and it’s a giant downside for companions who’re empathetic. I consider that is sadly a quite common incidence that many individuals, no matter location, can relate to.
Your music blends digital and pop parts. How do you stability these genres to create a singular sound, as evident in “How To Spot A Narcissist”?
I decide my collaborators nicely. Once I began scripting this track, I already had an thought of the way it ought to sound – a little bit darker than my normal music, however nonetheless upbeat and pop. Riccardo, who produced the observe, has labored with me since 2018 and is aware of me very nicely musically. I gave him my thought and he knocked the beat out of the park. Enjoyable truth, I really wrote the bassline on the refrain! My different co-writer on the observe, Lauren, is a grasp at darkish, moody songs. She got here up with the vocal hook within the refrain, which is probably the most EDM a part of the track. She additionally has vocals on this observe, lending the pre-chorus a barely sinister vibe.
What’s your inventive course of for writing and producing music?
I write lyrics and melody, so normally when an thought comes, it’s both melodic or lyrical. I report my concepts as voice notes on my telephone, and those with probably the most potential, I carry to collaborators whom I bear in mind that might match the imaginative and prescient of that exact track. I really like with the ability to faucet into different inventive skills’ potential as a result of they all the time carry one thing to the desk that I can’t alone. I consider you find yourself with a greater product if you collaborate.
Having carried out in numerous settings, from Common Studios Singapore to the Extremely Music Competition, how do you adapt your efficiency model to totally different venues and audiences?
I truthfully get pleasure from performing to giant crowds with hundreds of individuals. I’ve not been in a position to try this with my unique music but, however I’ll sometime. As a performer in another person’s present, you need to ship what the present wants. I attempt to totally perceive the necessities and aims of every present I do, so I can carry out to the most effective of my skill. On the finish of the day, the viewers’s expertise is all the pieces.
You’re identified in your dedication to social causes. How do you combine this ardour into your music and inventive expression?
Thanks. I hope to all the time make a social affect with my work. As you possibly can inform, my songs revolve round psychological well being themes. Many are darkish, however “Beneath The Floor” is a extra uplifting one. I hope the songs provide consolation and help to others who’re additionally residing by means of poisonous environments. Individually, I even have the distinction of my track “Mates” being carried out by differently-abled skills from the Inclusive Arts Motion; we made a music video, they usually nonetheless carry out that track stay at reveals.
In an trade typically pushed by traits, how do you keep your inventive integrity and private model in your music?
I do my finest to stay genuine and solely decide traits that resonate strongly with me. There’s been a Russian sugar child comedy shtick trending on social media that I discover hilarious and oddly empowering. I leaned closely on that whereas I used to be going by means of a tough time and made a comedy sequence of Instagram reels known as #FindRichHusband. It’s introduced pleasure to my followers, and folks generally ask me when my subsequent reel is.
What are your future aspirations within the music trade, and are there any new initiatives or collaborations we are able to look ahead to?
I wish to construct an viewers of people that really help and consider in me – no “faux pals.” My largest supporters pledge to me on Patreon, and in return, I give them a front-row seat into my music journey. I’m within the midst of releasing new music off my first EP, so look out for that! All sneak peeks shall be on Patreon; comply with me there to get updates in your inbox. https://www.patreon.com/sasashamusic